Many of people are using cell phones and smartphones as a means to communicate with one another. Text messaging is just one of numerous features provided by smart phones that enable us to send a message to our friends and families. Whether you accept it or not, you open SMS texts 90% of the time. From a communication perspective, communicating to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a sms message about your promos and other incentives will definitely get them connected. Veratext.com can help you with a plan to use Text messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your church attender will read your text whether they are on the road, stuck in traffic, or having a meal in a restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your prospects are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than any other form of marketing . Churches that use SMS text marketing have the capacity to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps focus target visitors– Combined with higher response rates, churches have the ability to focus who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message .
Mobile marketing, overall, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and traffic.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.