Many of individuals are using cell phones and smart phones as a means to communicate with one another. SMS texting is just one of the many features provided by cellphones that enable us to send a message to our loved ones. Whether you accept it or not, you open SMS texts 90% of the time. From a communication outlook, reaching out to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text message about your special events and other incentives will definitely get them hooked. Veratext.com can help you with a plan to use SMS texting in your communication plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your attender will read your text whether they are on the highway, stuck in traffic, or having a drink in in a local restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and less expensive than most other form of marketing for church. Churches that use SMS text message marketing are able to keep track of user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target visitors– Combined with response rates being higher, churches have the ability to narrow down who their target visitors are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellphones, it’s pretty hard to ignore that potential goldmine for leads, sales, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.