Most of individuals are using cell phones and smartphones as a way to communicate with one another. Text messaging is just one of numerous features provided by cellphones that enable us to send a message to our families. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication viewpoint, communicating to millions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors waiting around, sending them a sms message about your promos and other incentives will definitely get them to come. Veratext.com can help you with a plan to use Text messaging in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of church visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a guarantee that your attender will read your text whether they are on the toilet, stuck in traffic, or having a drink in at a restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and more economical than any other form of marketing for church. Churches that use SMS text message marketing are able to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of marketing.
4.)SMS marketing helps narrow down target — Combined with response rates being higher, churches have the chance to focus who their target are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their smart phones, it’s pretty hard to ignore that potential goldmine for leads, sales, and traffic.
Click here or call toll free 888-354-2791 to find out how to use Text messaging to improve visitor retention and communication at your church.