Billions of individuals are using cellphones specifically smartphones as a way to communicate with each other. Text messaging is just one of many features provided by smart phones that enable us to send a message to our friends and families. Whether you accept it or not, you open text messages 90% of the time. From a communication viewpoint, communicating to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text message about your special events and other incentives will definitely get them to come.
can help you with a plan to use Text messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your member will read your text whether they are on the road, stuck in traffic, or having a meal at a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church members are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS Message marketing is easy and less expensive than any other form of marketing strategy. Churches that use SMS message marketing have the capacity to keep track of user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target audience– Along with higher response rates, churches have the chance to narrow down who their target are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, , is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that potential goldmine for leads, prospects, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.