Many of people are using cellphones which are smartphones as a means to communicate with each other. Text messaging is just one of many features provided by cellphones that enable us to send a message to our families. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication outlook, reaching out to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential attenders standing around, sending them a text message about your services and other incentives will definitely get them connected.
can help you with a plan to use SMS texting in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of your visitors. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your first time attender will read your text whether they are on the highway, stuck in traffic, or having a night out in a local restaurant.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your prospects are higher as compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS text marketing is easy and cheaper than any other form of marketing for church. Churches that use SMS message marketing are able to monitor user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target audience– Along with higher response rates, churches have the ability to narrow down who their target visitors are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, as a whole, is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their smart phones, it’s pretty hard to ignore that kind of potential goldmine for leads, visitors, and traffic.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.