Millions and millions of unchurched people are using cell phones specifically smartphones as a means to communicate with each other. Text messaging is just one of many features provided by mobile phones that enable us to send a message to our families. Whether you accept it or not, you open SMS texts 90% of the time. From a communication point of view, reaching out to billions of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors waiting around, sending them a text message about your services and other incentives will definitely get them hooked. Veratext.com can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your visitor will read your text whether they are on the toilet, stuck in traffic, or having a meal at a local restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your church visitors are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– Text Message marketing is easy and more economical than any other form of marketing for churches. Churches that use SMS message marketing have the ability to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow down target — In conjunction with response rates being higher, churches are able to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, , is arguably one of the most efficient and most reliable marketing strategies that any church can use. After all, with billions of people using their cellphones, it’s pretty hard to ignore that kind of potential goldmine for leads, first time attenders, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.