Millions and millions of unchurched people are using cell phones specifically smartphones as a way to communicate with one another. Text messaging is just one of many features provided by cellphones that enable us to send a message to our family and friends. Whether you acknowledge it or not, you open text messages 90% of the time. From a communication viewpoint, reaching out to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential attenders waiting around, sending them a text about your special events and other incentives will definitely get them connected. Veratext.com can help you with a plan to use SMS texting in your communication plan.
1.) One message to many– With a touch of a button, you can send one message to hundreds and thousands of church attenders. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your visitor will read your text whether they are on the toilet, stuck in traffic, or having a drink in at a local restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your members are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– Text Message marketing is easy and less expensive than any other form of marketing strategy. Churches that use SMS message marketing have the capacity to track user response and make corrections when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps focus target — Combined with higher response rates, churches are able to narrow down who their target audience are just by the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, as a whole, is arguably among the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellphones, it’s pretty hard to ignore that potential goldmine for leads, first time attenders, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.