Millions and millions of unchurched people are using mobile phones specifically smartphones as a means to communicate with each other. Text messaging is just one of numerous features provided by cellphones that enable us to send a message to our loved ones. Whether you admit it or not, you open text messages 90% of the time. From a communication perspective, reaching out to thousands of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text message marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential church visitors lying around, sending them a text message about your special events and other incentives will definitely get them connected. Veratext.com can help you with a plan to use SMS texting in your communication plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of people. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your church attender will read your text whether they are on the highway, stuck in traffic, or having a night out in a restaurant.
2.) Response rates are higher– Because messages get looked at within 4 minutes after received, the response rates of your attenders are higher compared to emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to work with– SMS text marketing is easy and more economical than other form of marketing for church. Churches that use SMS message marketing have the capacity to monitor user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow down target — Combined with higher response rates, churches have the ability to narrow down who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message down the road.
Mobile marketing, , is arguably one of the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their mobile phones, it’s pretty hard to ignore that kind of potential goldmine for leads, prospects, and attendance.
Click here or call toll free 888-354-2791 to find out how to use SMS texting to improve visitor retention and communication at your church.